OUR
PHILOSOPHY
At ITG, every impression should make an impact. Our team blends creativity, strategy, and data-driven precision to deliver campaigns that move audiences emotionally and commercially. We believe in building cultural dominance through access, relationships, and innovation by empowering brands to live where Canadians are inspired, entertained, and engaged.
Image Trade Group (ITG) isn’t your typical media agency. We’re the access point to what others can’t reach.
With over 25 years of deep-rooted media relationships and strategic partnerships across Canada, ITG connects brands directly to the country’s most influential networks.
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At ITG Inc. We don’t just sell advertising, we engineer visibility. From the biggest screens in Canada’s busiest malls to the most exclusive VIP cinema experiences and digital out-of-home networks, we position brands where they’re not just seen, but remembered.
1
Exclusive Access:
We hold direct partnerships with Canada’s most powerful media vendors and entertainment networks, giving our clients unparalleled opportunities to showcase their brands across premium platforms nationwide.
2
Relationship-Driven:
Decades of trusted partnerships give us a unique advantage — fewer obstacles, faster execution, and stronger negotiating power. Our established network ensures that clients benefit from both speed and savings without ever compromising on quality.
3
National Reach, Local Precision:
We activate campaigns across Canada with strategies tailored to each region. From coast to coast, our localized approach ensures your message resonates with the right audience, in the right place, at the right time.
4
Strategic Media Planning:
Beyond buying, we design intelligent, multi-channel ecosystems that drive measurable growth. By integrating data, creativity, and strategy, we ensure every campaign works seamlessly across platforms to maximize performance and deliver lasting impact.
5
Premium Inventory:
From Cineplex VIP experiences to Cadillac Fairview’s premier shopping destinations, our network of assets spans every major screen, venue, and lifestyle environment across Canada. We connect brands with audiences wherever they live, work, and play.
The ITG Network Effect
Where Culture, Content, and Commerce Connect.
We unite Canada’s top media, music, sports, and entertainment ecosystems by creating one powerful platform for brands to reach audiences across every screen and stage that shapes modern life.
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Cross-Platform Media & Broadcast Partnerships
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Live Sports and Major League Venues
3
Music, Film, and Entertainment Experiences
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Digital, Social, and Influencer Growth Platforms
5
Out-of-Home and DOOH Media Networks
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